Forget The Asking Price of A Business For SaleThereís a popular saying regarding the asking price of any business for sale: ďa business is overpriced the day itís listed for sale.Ē Experience shows thereís more truth than fiction to this statement.
The asking price has nothing to do with the purchase price. Good negotiating skills and creative deal-making is what gets a deal done! So, when looking at listings, donít get discouraged by what theyíre asking. After all, if you do this right, thatís not what youíre going to be paying... right?
Itís easy to understand the sellerís desire to price a business higher than what the market will bear.
Most sellers have an emotional attachment to their business
Sellers generally do not receive any professional input when establishing their selling price.
Every seller wants to get the most money in his or her pocket from the sale.
The challenge for a potential buyer is to combat these issues with factual information in order to acquire the business and achieve the greatest possible return.
Both buyers and sellers must realize that business valuations are very subjective. Itís an art, not a science. Both parties must also realize that appropriate formulas for that particular size and type business must be applied. Of equal importance is that both parties must acknowledge that a business is only worth what a buyer is willing to pay and what a seller is willing to accept.
All of this sounds pretty basic and generic, doesnít it? The difficulty, of course, is to come to a common dollar figure. Iíve always felt that every sellerís value is too high and every buyerís calculation is too low, and somewhere in the middle lays an accurate valuation.
This Is A Down Payment Driven Negotiation
Sellers usually have a fixed figure of what they want to walk away with in their pocket. That is why the down payment is quite often more important than the actual purchase price. I have been involved in countless transactions on behalf of buyers when weíve offered to meet the down payment requirements in exchange for a massive reduction in the total purchase price or have received incredible concessions on the balance of sale note (zero interest for one year, extended terms, etc.).
When addressing the price in any negotiation, ask the seller to outline how they arrived at their price. If you do your research, youíll be able to demonstrate an abundance of reasons why they may be asking too much. Having said this, there are certain sellers, highly motivated ones, who price their business fairly. In these cases, work on getting other concessions in the deal in exchange for meeting their price.
Whenever you look at a business purchase, keep in mind that EVERYTHING is negotiable, especially the price. Use it as a barometer for the seller's thought process. Don't allow the asking price of any business within striking distance be a deterrent to you. If it's the right business for you, then solid negotiating skills can adjust any seller's thinking.
About the Author
Richard Parker is the author of How To Buy A Good Business At A Great Price ©, the most widely used reference resource and strategy guide for buying a business. This comprehensive simple to follow guide contains 420 pages of expert tips, proven strategies and winning negotiating techniques. Mr. Parker has purchased ten small businesses in the past 14 years. As President and founder of Diomo Corporation - The Business Buyer Resource Center, his materials have helped thousands of prospective small business buyers realize their dream of business ownership (click here to read some of their stories). His programs are sold in over 50 countries. Available in hard copy or via immediate electronic download. To order a copy click here. Review the complete course outline.